MINT LAB
A
Strategic
Design
A Strategic
Design
Practice
Practice
We work with founders, investors and institutions at moments that matter.
We work with founders, investors and institutions at moments that matter.
A new identity.
An annual report.
An investor story.
A book that gives a business its history.
A system that changes how the company works.
Different briefs.
The same question:
What does this need to become?
A new identity.
An annual report.
An investor story.
A book that gives a business its history.
A system that changes how the company works.
Different briefs.
The same question:
What does this need to become?
[OUR CAPABILITIES]
- Creative Stewardship
- Ai Systems
- Narrative
- Typography
- Strategy
- Verbal Identity
- Branding
- Editorial
- Digital
- Storytelling
- Campaigns
Selected
Work
A typographic system establishes hierarchy across the publication, allowing financial information to unfold with clarity and rhythm. Every layout was designed to support long-form reading while maintaining consistency from cover to print production.
01
/ 04
Good Capital
The Power of One translates six cities and six questions into one cohesive editorial narrative. A consistent visual language anchors the book, while shifts in colour, typography and composition give each chapter its own distinct cadence.
01
/ 04
Sattva
The alpha symbol anchors the identity across presentations and printed material, while typography and composition establish a measured rhythm for information-heavy content.
03
/ 04
Axient Capital
The stationery system uses scale and negative space to reinforce proportion. Printed applications rely on composition and material contrast instead of graphic intervention. A restrained monochromatic palette reflects the studio’s architectural sensibility, while digital layouts extend the same logic across every interaction.
04
/ 04
Arka
[HOW WE WORK]
[HOW WE WORK]
We intentionally work with a small number
of clients each year.
It gives us the time to ask better questions, think more deeply, and execute without compromise.
Three principles guide every engagement.
We are interested in the long game.
In knowing a business
well enough to see
what matters.
In making complexity clear without making it ordinary.
In doing the kind of work that becomes more useful, more recognisable and more valuable with time.
The best work compounds.
[01]
People first.
Relationships outlast projects.
[02]
Pursue excellence.
Every detail matters.
[03]
Find clarity.
Complex problems deserve simple solutions.
Let’s Talk
Let’s Talk